13th January 2010 (17 Comments)

The world has changed. The consumer is now firmly and finally in control. None more so than the female consumer (although she’s known this for a long time already). Gone are the days when marketers told women what to think and what to buy. The marketing monologue has now become a dialogue, with conversation and collaboration the order of the day.

Introducing The Venus Networks – an on-going collaboration between brands and a group of carefully selected women, designed to ensure that the products and brands that women buy, and the information they receive, fit into their world, not the other way around.

If you’re a marketer wanting to unlock powerful insights and ideas, and create loyal and passionate brand advocates, then we’ll create a Venus Network just for you. And if you’re a woman who wants to have a say in the development of the products you buy for yourself and your loved ones, and want to be rewarded for doing it, then read on.

This collaborative approach to marketing was pioneered in South Africa by Instant Grass (www.instantgrass.com) amongst the Youth. Now we’re doing it for women.