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Welcome to our world. The atmosphere is amazing, and as you can see, there’s not much gravity…

Much has been written about how to market to Women. Most of it wrong. We’ve dispelled a few of the more common myths right here.

Download the report by right clicking the image below and choosing “download”

The world has changed. The consumer is now firmly and finally in control. None more so than the female consumer (although she’s known this for a long time already). Gone are the days when marketers told women what to think and what to buy. The marketing monologue has now become a dialogue, with conversation and collaboration the order of the day.

Introducing The Venus Networks – an on-going collaboration between brands and a group of carefully selected women, designed to ensure that the products and brands that women buy, and the information they receive, fit into their world, not the other way around.

If you’re a marketer wanting to unlock powerful insights and ideas, and create loyal and passionate brand advocates, then we’ll create a Venus Network just for you. And if you’re a woman who wants to have a say in the development of the products you buy for yourself and your loved ones, and want to be rewarded for doing it, then read on.

This collaborative approach to marketing was pioneered in South Africa by Instant Grass (www.instantgrass.com) amongst the Youth. Now we’re doing it for women.

We collaborate with our Venus Networks to generate consumer-driven marketing solutions:

- Powerful, actionable insights through conversational research

- Creative Collaboration – New Product Development, Packaging, Design, Retail, Communication and Activation.

- Word of Mouth campaigns – giving natural momentum to brand stories, online and offline, creating powerful brand advocacy.

Our core Venus network is made up of highly connected, highly opinionated women between the ages of 28-40yrs from a variety of backgrounds and mindsets. They are at a stage where their lifestyle and purchasing behaviours now have to accommodate partners and children, and their social connections and influences also see significant shifts from their younger, single days. Through this core group, we then recruit specific networks profiled to clients’ needs.